It’s a struggle being a small local business in Australia.
You’re often overshadowed by the global franchises, overwhelmed by the marketing jargon, and unfortunately don’t have the budgets to compete with the big guys who just seem to throw money at their problems.
As a result, we have a landscape of thousands of small and medium business trying to compete for a place online.
Given the increasing prominence of search as a tool to discover new local businesses, those stores, restaurants, dentist clinics and even brothels have brought the fight into the SEO realm.
Usually their resources available to compete in this space don’t stack up to it’s importance, although there are still some free resources available for small businesses to gain some initial traction in the rankings.
So, what are the best SEO resources in Australia?
- Google+: Basic. If you want to have a local result better work in your local page and start getting some reviews.
- Yelp: After Google+, the most important page where your page should be. Get some good reviews here as well.
- Yellow pages: It will generate a couple authoritative links pointing to your page. Go for it.
- White pages: No links, but a place worthy being mentioned by.
- True Local: Really popular here and usually Google will scrap the links in a matter of days.
- Womo: Similar to Yelp, not as much SEO value but can help.
There are possible thousands of links to obtain, some require lots of hard work, and are worth the effort, while others tend to be more risky, especially if they’re automated or require you to pay the first. Others will ask you to pay a few dollars before adding you; so screw them.
Quick tip: If they need your money probably they’re not getting enough traffic to have other sources of revenue, if they had, every new addition would be good for them. If they’re not getting traffic, probably they’re not ranking well. And if they’re not ranking well, they probably won’t be too good for SEO. Remember that pagerank is an old indicator and you shouldn’t put too much trust in it.
How to add my business to their listings?
Every listing has its own rules, but the rule of thumb would be, you add your business information and they upload the profile.
Even if every page has its own rules, you probably wil still need some basic information before you start the work:
- Business basic information: This would be name, address, email and phone number.
- Business ABN: Not every listing asks for it, but it’s good to have it around.
- Short description/slogan: A lot of these sites will differentiate between a short and a long description. About the size of a tweet (140 characters).
- Long description: Usually there will be a field to write down a long description for your business. Keep it consistent across websites, use keywords while creating a message for humans and highlight the goods of your business.
- Business location on a map: Sometimes Google maps can derp a little and display your business in a different address. You will need a previous confirmation from the owner, because some clients feel like this is pretty important. After all, it’s one of the few things they’re able to see.
- Images: At least one of the logo and some more from the store, products or surroundings. Usually the maximum number of images is 5, so don’t take 200.
- Social Media links: Usually facebook and twitter.
- Tags: These will be your webpage main categories or the main keywords for your website.
Automate the task: This is a boring, repetitive, time-consuming task that no one really enjoys. The best way to go through it (if you don’t have a trainee to the stuff you don’t want to) is to use software that allows you to automate the process.
Check first: Remember to check if your business is already listed by searching in the search box.
Never pay/link back: As stated before, never fall into paying for links. Worst case scenario, you will save some dollars. In the best one, you’ll be avoiding a potentially hazardous link.
You’re done with directory submission? I can’t really blame you. After this the next steps are usually a mix of competitor research, niche link building opportunities, broken link building, wholesaler/brand approach and content marketing ideas.
If you have a secret strategy you can share, please let us know in the comments below.